Saturday, 24 September 2011


Drinks firm trademarks F-word

A German drinks company has won a court battle to register the F-word as a trademark.
Liquor manufacturer EFAG will now enjoy legal protection of the brand name of its 'Ficken' schnapps.
Drinkers in Germany might feel a little embarrassed about asking for the drink - it is named after the German word for "f***."
But the manufacturer can take solace in the fact that the brand name is now legally protected.
EFAG took the case to Germany's Federal Patent Court after officials refused to register the name as a trademark, arguing that it was socially offensive.
Following its legal victory, EFAG now owns the 'Ficken' trademark for clothing, mineral water and fruit drinks, as well as alcoholic drinks.
In its ruling, the court explained that, although the name was unquestionably in poor taste, it was not "sexually discriminatory" and did not violate public morals.

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