Wednesday 20 November 2013

Pirates = Profits??

Samsung Is a Top Advertiser with Ukrainian Pirates

The Korean tech giant has been outed as one of the major advertisers on the Ukraine’s largest file-sharing websites. The entertainment industry has launched an initiative dubbed “Clear Sky” in Ukraine, which is focused on naming and shaming the advertising antics of such giants as Samsung, Nokia, Canon, Carlsberg and even Coca Cola.

The initiative sees funding of peer-to-peer websites by the major international brands as a core problem. After the Ukraine has been labeled by the United States as one of the top piracy havens worldwide, the anti-piracy groups decided to “counter this image” and established Clear Sky.

Apparently, the task of the coalition is to find ways to fight Internet piracy. First of all, it is going to name and shame global companies who advertise with pirates. A couple of largest local portals, and, accounts for millions of visitors weekly and generates a healthy revenue stream via adverts, which are partly paid by multinational corporations.

Indeed, it turned out that almost 10% of all advertisements on those file-sharing services are financed by famous international brands, and almost half of all those adverts belong to Samsung. The report revealed that a big chunk of the company’s advertising budget in Ukraine goes to those file-sharing services. In the meantime, the industry observers found out that both services are rather short on adverts.

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