Boots to the rescue of stranded coupleAn Italian couple cut off by the tide during a walk on the Devon coast were saved after making a desperate phone call - to Boots.
Holidaymakers Oberdan and Patrizia Cosimi could not think what number to dial to reach the police or coastguard, reports The Guardian.
Rifling through their pockets, they found a Boots receipt with the telephone number of a store they had visited a few days before.
They called the branch in Minehead, got through to dispenser Pat Askwith, 57, and she dialled 999 to get help for the couple, who are from Pisa.
The Cosimis and their springer spaniel Nino were airlifted to safety in a Sea King helicopter.
Ms Askwith said: "They kept saying 'SOS' and telling me that they were stuck on the rocks and the tide was coming up.
"I wasn't sure if it was a hoax because of their accents and the bad line but then I realised that they really were in trouble.
"It was clear that they were really distressed. I called the coastguard and they were luckily able to track them down and help them to safety."
Mr Cosimi said: "My wife was very scared for us and Nino, who is always with us, because of the tide and the weather.
"We felt fantastic when the helicopter rescued us. It was very special to meet the person who helped us - she was a lovely lady."