The outfit has penned a missive to the company, demanding Google to provide explanation on what it does with its user information it collects, how long it stores it, and whether it can be linked to the user’s real identity, along with the legal justifications.
According to Jacob Kohnstamm, the head of the Dutch data protection authority, if the search giant persists in its current plan, it may face serious problems. The Commission Nationale de l'Informatique was ready to give the company from a week to a few months to fix things, otherwise they threatened to fine Google into a coma. Meanwhile, the other members of the European Union can deal with it differently.
However, there is something that makes the privacy watchdogs become concerned. This is about the fact that the company pools information it collects on individual users through its services. Google says that this feature allows it to “better tailor search results” as well as “improve service”. Of course, you can understand that it means that the company would be able to hit each user with better personalized advertisements and nothing else. Unfortunately, users can’t opt out of this feature.