Google Accounts for 25% of all American TrafficA survey by online monitoring company Deepfield revealed that Google takes a quarter of American Internet traffic. Over 60% all web-enabled devices exchange traffic with Google’s servers on a daily basis. In other words, the tech giant is bigger than Facebook, Netflix, and Twitter altogether.
Experts of the monitoring firm explained that based on measurements of end device and user audience share, 60% of all web end devices and users exchange traffic with Google servers every day. The survey covers computers, mobile devices, game consoles, home media appliances, and other embedded devices. In the meantime, it isn’t just Google’s search sucking up the traffic – in fact, the tech giant also gets huge amounts of traffic via its analytics, hosting, and advertising platforms. In addition, the company harvests other sources of traffic, like its Google Global Cache servers, used by most of American Internet providers and in over 100 other countries. The experts admit that this is a huge jump on previous figure – according to the 2010 study on Google’s web traffic, the company only had 6%.