Anger over pink pens designed for womenStationery company BIC has been mocked for its new range of pens for women.
The successful company has stated that the new implements are "designed to fit comfortably in a woman's hand".
The pens are on sale in an "attractive barrel design available in pink and purple".
Amazon has been saturated with hundreds of sarcastic posts from women.
One customer, Mrs S Rose, said: "Oh at last, I feel all woman. I have used other pens in the past but have always been left feeling lost, alone and on the edge of accepted society."
Bookfiend added: "Before these pens, I was nothing. I was a mere inconsequential woman, stumbling around writing nonsense with big pens that made me look ridiculous.
"But now... the whole world looks different. I cannot recommend this pen enough. It won't just change your handwriting. It will change your life."
A spokesperson for BIC issued this statement: "It is great to see people having fun with the product and we're delighted to have brought a bit of much-needed glamour to stationery cupboards everywhere."