Staying Alive With Vinnie Jones

Vinnie Jones demonstrates CPR to the tune of Staying Alive in Heart Foundation advert

The footballer turned Hollywood hardman stars in the new TV campaign promoting the use of hands-only CPR.

In the 30 second advert the actor reprises his most recognisable role as a gangster while demonstrating the correct way to carry out cardiopulmonary resuscitation (CPR). He tells viewers to use 'hands only' rather than the kiss of life claiming "you only kiss the missus on the lips".
He also demonstrates the correct timing of CPR by following the beat of Staying Alive by the Bee Gees while two heavies wearing leather coats look on.
The British Heart Foundation is hoping Jones' starring role in the campaign will help promote the correct emergency procedure when dealing with a cardiac arrest.
It follows a UK-wide survey that revealed four in 10 people feared they would be sued if they did something wrong, despite the fact there has never been a successful case of that kind in the UK.
The poll also showed nearly half of people are put off helping because of a lack of knowledge about CPR. A fifth of respondents worried specifically about the thought of the kiss of life or catching an infectious disease.