Porn Begone?

A number of the largest British Internet service providers, including BT, TalkTalk, Virgin and Sky now offer their customers the “opt-in” solution for those who want to receive access to adult content on the Internet. This appeared to be a part of a government-sponsored program intended to protect kids from Internet porn.
The introduced measures are revealed by David Cameron on the 10th meeting with the Mothers’ Union, a Christian charity. Reg Bailey, the outfit’s chief executive, as well as the Department of Education, have received a direct order from the UK’s government to make a review on the commercialization and sexualization of British kids. Earlier this year Bailey published a report titled “Letting Children be Children”, where he suggested a few solutions to protect kids from dangerous material they can find on the Internet.
In addition, the Prime Minister announces the planned changes like restrictions on aggressive advertising campaigns and specific types of pictures posted on billboards. There is even a website called Parentport, which was specifically created for parents concerned about TV programs, advertisements, goods or services that may appear inappropriate for their kids. This website is currently under direct supervision of numerous outfits, including BBC Trust, Advertising Standards Authority, British Board of Film Classification, Press Complaints Commission, Ofcom, and many others.
The report made by Bailey was published four months ago and gained David Cameron’s support. The latter said he very much agreed with the central approach Bailey had set out. Cameron confirmed that the country shouldn’t try and wrap kids up in cotton wool or just lose heart and accept the world as it is. The community should rather look to stop an unthinking drift towards ever-greater commercialization and sexualization of British kids. The creation of this website was Bailey’s first idea to help parents with controlling media and material their children can reach on the Internet.
In addition, it was suggested that the government and business enterprisers should join hands and stop the commercialization of improper “adult” clothing for the UK kids. Finally, if retailers don’t make any progress over the problem, they must be forced to change their activity in 18 months.