Life-sized Play-Doh car parked on London street
Commuters were left scratching their heads yesterday, after car makers confused them by 'parking' a life-size bright blue Play-Doh vehicle an a street in London.
Chevrolet say they picked the unusual way of promoting the launch of a new car after research found Play-Doh is our favourite nostalgic toy. Though we don't know what that's got to do with new cars.
It apparently took a team of eight model makers around two weeks to hand-craft the 4.6 metre by 1.8 metre Chevrolet Orlando out of 1.5 tonnes of the famous modelling putty.
Say what you like about over the top stunt marketing like the Play-Doh car… but it really sticks to the road better than most vehicles out there.
Les Turton from Chevrolet UK said: "The new Orlando deserves another look and we believe this mould-breaking MPV is a real head-turner – especially when it’s made from tonnes of the nation’s most popular aqua-marine putty.
"Hopefully our launch will appeal to the inner-child in every parent and it will become a firm family favourite."